This year marks twenty years since Claudia Lässig, Stefan Lässig and Karin Heinrich started the company.
When Claudia Lässig was expecting her first child, she was unable to find an attractive changing bag – only functional ones. With this in mind, and driven by a love for people, animals and the environment, the foundations for Lässig were laid: developing functional, sustainable, innovative and stylish products for the whole family.
Since then, the company has grown into an international business with points of sale in more than fifty countries. The company has also launched a second brand: Palopa. This brand offers attractive, sustainable and functional products for dogs, because they too are part of the family.
During its anniversary year, Lässig will present a major new bag collection at Kind + Jugend, returning to the product category the company started with twenty years ago. The collection features many new models, new materials and new colours.
At the beginning of the year, during the Toys Fair in Nürnberg, Lässig introduced Cozy’s Beginnings Miracle of Nature Leaves, a collection of products designed for newborns. Following its success, the range will be significantly expanded at Kind + Jugend with two soft new colours and a number of new products.
Of course, new Splash & Fun swimwear and Little Gang kidswear collections will also be part of the line-up. The swimwear, with UV50/UV80 protection, features cheerful colours and prints. New additions to the collection include the cooler backpack for kids, water shoes and a wide range of stainless steel/Innox accessories to keep everything refreshingly cool on warm summer days.
Little Gang features a flower and frog theme, previously seen in the Happy Trails back-to-school collection. The complete clothing line with accessories is available in sizes 62 to 104. The clothing is made from organic cotton and produced in Europe.
The Little Gang and Splash & Fun collections will be available from mid-February 2027.
CnerJ B.V. • [email protected] • +31 10 445 44 22 • www.laessig-gmbh.de
