KI ET LA: THE UNBREAKABLE SUNGLASSES
Ki ET LA will introduce a range of fresh new colours next year for children from birth up to 12 years. The lenses offer 100% UVA/UVB protection and are category 3. Best of all, the sunglasses feature an unbreakable frame.
Ki ET LA offers three different ranges: Fun and Iconik, both suitable from birth and featuring unbreakable frames, and Vibes, designed for children aged 4 to 7, with frames that can bend up to 180°.
From the age of 4, the sunglasses feature polarised lenses. The Vibes sunglasses can also be fitted with prescription lenses by an optician.
The Ki ET LA sunglasses collection will be on display during Kids World Days on 21 & 22 September at Trademart Brussels, in the showroom of sales agent CnerJ, D501-505.
CnerJ • +31 10 445 44 22
[email protected] • kietla.fr
CARRIWELL: COMFORT FROM PREGNANCY TO POSTPARTUM
Carriwell offers a complete collection of lingerie and supportive products for women during pregnancy, breastfeeding and the first weeks after giving birth. The Danish brand is known for comfortable and practical solutions that adapt to the changing needs of expectant and new mothers.
All Carriwell nursing bras are suitable for both pregnancy and breastfeeding. The brand has also developed its innovative GelWire, which flexibly moulds to the breast and can be worn safely. In addition to nursing and sleep bras without uncomfortable fastenings, the range includes various belly bands and postpartum products.
New to the collection is the New Mum Care Pack: a complete recovery kit featuring carefully selected products to support mothers during the postpartum period. The box includes a perineal rinse bottle, hot and cold compresses, washable and disposable nursing pads, comfortable mesh underwear and highly absorbent maternity pads.
All products are also available separately, allowing mothers to easily replenish their recovery essentials. The recommended retail price is €59.99.
PrettyMum BV • Pamela Nijman • [email protected]
prettymumtrading.nl
Kind + Jugend • Hall 11.2 • Stand C015
ENJOY THE LATE SUMMER WITH NEW BLANKETS FROM KLIPPAN!
Beautiful new blankets in warm colours are setting the tone for the coming autumn. Discover the latest collection on our website.
All products are made with great care in Klippan’s OEKO-TEX certified weaving mill. Materials such as 100% eco lambswool and organic cotton are not only soft and comfortable, but also environmentally friendly and produced with animal welfare in mind.
Looking for a cradle or cot blanket, felt accessories for children or soft merino wool socks? With Klippan, you choose timeless, responsibly made products designed with care.
Dynamic Comfort • importer of Klippan, Bengt&Lotta, Kerstin Landström & CAI merino socks • +31 294 418 309
[email protected] • Klippan.nl
DynamicComfortBestelsite.nl
SAFE SLEEPING IN THE RIETKA BABY WALKING SLEEPING BAG
For parents who value safety and ease of use, the Rietka Baby Sleeping Bag offers a practical solution: a sleeping bag with legs. The Walking Sleeping Bag allows children to stand up and walk safely without tripping over the sleeping bag. The design also provides added safety for toddlers who try to climb out of their cot.
The Walking Sleeping Bag moves with the body, ensuring a comfortable fit. It is also easy to use in a car seat, as the harness can be fastened easily between the legs. A practical and innovative product designed to meet parents’ need for greater freedom of movement, comfort and safety.
Rietka Baby offers both winter and summer versions, available up to size 134.
For more information or to order the product, visit rietkababy.nl.
AINANNY A5: SMART EYES IN THE NURSERY
The Arenti AINanny A5 Smart Baby Monitor Kit has been named winner of the Baby Innovation Award 2026. A great recognition of its combination of smart technology, safety and ease of use.
The AINanny A5 combines a 5MP camera with intelligent AI features. The system detects crying and movement, among other things, and can send an alert when a baby is lying on their stomach or when their face becomes covered. Video can be viewed both on the parent unit and via the Arenti app.
Privacy is also a key priority: AI detection takes place locally and the internet connection can be completely disabled if preferred.
Discover the award-winning AINanny A5 for yourself at Kind + Jugend 2026 and visit the Arenti stand.
Kind + Jugend 2026 • Hall 11.2 • Stand C034
arenti.com • [email protected]
WOMY SLEEPER: NATURAL ROCKING IN YOUR BABY’S OWN BED
A smart mat placed underneath the mattress creates a gentle, natural rocking motion that helps your baby sleep better in their own bed. It gives your baby just that little bit of extra support to relax and settle down.
Developed in the Netherlands in collaboration with neonatologists, paediatricians and ergonomists. Extensively tested and safety certified. Complies with the four Safe Sleeping principles of VeiligheidNL (see page 17).
Available to buy or rent (from €69 per month), with the flexibility to stop renting whenever you wish. Also available from Babypark and Tiny Library, and highly suitable for nurseries and childcare centres.
Visit Womy Sleeper at Kind + Jugend, Hall 11.2, Stand G031a • womysleeper.com • [email protected]
Natural rocking, better sleep!
NEW! TRYBIKE WAGON – PACK YOUR THINGS AND LET’S GO!
The Trybike Wagon is the perfect companion for little adventurers. Simply attach it to your Trybike for even more fun on the go, or use it on its own as a wagon for indoor and outdoor play. With two tow bar positions, the Wagon easily adapts as your child grows. In the lower position, it fits perfectly behind the Trybike in tricycle mode. Once the Trybike is converted into a two-wheeler, simply move the tow bar up one position and the Wagon can continue to be enjoyed for years to come, both indoors and outdoors. With its sturdy metal frame, stylish plastic basket and smooth-rolling wheels, the Trybike Wagon is not only practical, but looks great too. Perfect for cuddly toys, treasures collected in the woods, groceries for dolls or simply anything that needs to come along on an adventure behind the Trybike.
Trybike Wagon – for little adventures with big stories. Fits every three-wheel Trybike steel balance bike.
Co&Co Nederland B.V. • 055 52 22 863 • [email protected]
NEW FROM DOCKATOT®: THE VERSATILE PURE LOUNGER
The PURE LOUNGER from DockATot® is a versatile and affordable baby lounger suitable from birth. Specially designed to recreate the snug and comforting feeling of the womb, it provides a cosy place for relaxing, cuddling, playing and changing, as well as for baby massage and tummy time.
The Pure Lounger can be used on both sides. The lower edge makes changing easy, while the raised edge creates a cosy, enclosed space and provides extra support during tummy time.
Lightweight and machine washable, the lounger is also OEKO-TEX® certified. The Pure Lounger is available now in four beautiful colours: Sand, Pristine White, Blossom and Marine.
JEP! Kids • [email protected] • +31 85 401 07 78
MY CARRY POTTY PEPPA PIG: POTTY TRAINING JUST GOT EVEN MORE FUN!
My Carry Potty and Peppa Pig have joined forces in a cheerful new collection for toddlers who are learning to use the potty. The collaboration combines My Carry Potty’s award-winning, leak-proof travel potty with the familiar world of Peppa Pig.
The collection features three new designs: Peppa & Evie, George & Evie and Peppa, George & Evie. This makes the potty not only a practical solution, but also something children will love taking with them wherever they go.
Thanks to its compact size and convenient carry handle, My Carry Potty is ideal for use both at home and on the go. A fun and practical combination that makes potty training more engaging for children – and a little easier for parents.
Jippie’s Europe BV • www.jippie.nl • [email protected] • +31 6 223 50 15