BabyWereld has been the leading trade media platform for the baby industry for 36 years. In addition to publishing our trade magazine, we have been organising the Baby Innovation Award in the Benelux for more than 25 years. This recognised industry award combines the expertise of a professional jury with the opinions of consumers, with [...]
NIQ monitors developments in the Dutch baby market, identifying trends and shifts across different product categories. In this edition, the focus is on developments in baby food, baby care and nappies. Over the past twelve months, the baby category has shown a mixed picture. The total market across supermarkets and drugstores grew by +1.0% in [...]
Growing up is full of small moments that suddenly turn into big milestones. The first bath, those first tentative attempts to explore the world, and then the stage when everything has to be done ‘all by myself!’. Bo Jungle grows along with these moments, offering smart products that make life with young children easier and [...]
Children discover the world through all their senses. They touch, look, move, try again and come up with something new every time. This idea inspired Sense2Play, the new brand from Chamo BV. A collection of sensory toys that invites children to explore freely, play at their own pace and grow through discovery. From sense to [...]
What do today’s parents expect? Babywearing is no longer a niche. Parents expect a baby carrier to be ergonomic and comfortable, but also easy to use and suited to their personal style. BabyWereld spoke with Herberto Calves, CMO of Ergobaby, about the trends transforming the market, the growing role of design and lifestyle, and [...]
MAM celebrates 50 years of innovation in baby care Baby care brand MAM is celebrating its 50th anniversary this year. Founded in 1976 as an Austrian family business, the brand is now active in more than 60 countries, selling over 90 million products annually. For five decades, MAM has combined medical expertise with innovation and [...]
When it comes to safe sleep, a good sleeping environment, clear guidelines and peace of mind for parents are essential. A baby monitor can never replace these basics, of course, but it does allow parents to hear and see their baby clearly. It is precisely this need that inspires B-Care Baby to develop baby monitors [...]
The most beautiful moments are often the smallest A walk together. A bird flying by. A tiny hand discovering something new. It is these little moments that make the first years with your baby so special. This idea inspired Little Wonders, Puckababy’s latest collection. An ode to everyday wonder, discovering the world together and creating [...]
How safe is a car seat in practice? The first Car Seat Test of 2026 once again reveals significant differences between models. Of the 26 car seats tested, six received a ‘good’ rating, while one model was rated ‘poor’. For retailers, the results underline the importance of both a carefully selected product range and expert [...]
Safe sleep remains an important topic. While parents have access to information through an ever-growing number of channels, new sleep products continue to enter the market. BabyWereld speaks with Mieke Cotterink, child safety expert at VeiligheidNL, about the key recommendations, innovations and the responsibility of the baby products industry. For Cotterink, one phrase sums up [...]
More than 37,000 highly engaged, purchase-oriented visitors FROM 17 TO 20 FEBRUARY 2027, RAI AMSTERDAM WILL HOST THE 41ST EDITION OF NEGENMAANDENBEURS. ATTRACTING MORE THAN 37,000 VISITORS, IT REMAINS THE LARGEST CONSUMER EVENT IN THE NETHERLANDS DEDICATED TO PREGNANCY, BABIES AND YOUNG CHILDREN. Where purchasing decisions are made Negenmaandenbeurs brings together parents and parents-to-be [...]
Parents have never had access to so much information. Every day, they receive advice through social media, webshops, healthcare professionals and specialist baby stores about what is best for their child. At the same time, making the right choices seems to be becoming increasingly complex. This calls for reliable products, expert advice and a [...]
BABY FORMULA PRICES COULD RISE Baby formula prices could increase in the coming period due to sharply rising demand for whey protein. This ingredient is used in infant formula, but is also increasingly popular in protein shakes and bars for adults. The price of whey protein concentrate has more than doubled within a year. Manufacturers [...]
1,000 DAYS, 1,000 QUESTIONS From pregnancy to toddlerhood, 1,000 Days, 1,000 Questions provides parents with reliable answers to questions about topics including childbirth, sleep, development and common baby ailments. Paediatricians Ineke de Kruijff and Karola de Graaf combine medical knowledge and practical experience with the latest scientific insights. An accessible reference book offering guidance and [...]
Nearly half of Dutch parents experience stress often or all the time. The State of Families 2026 shows that stress has become a structural part of family life. This presents the baby industry with a clear challenge: how can we support parents with products and advice that provide reassurance, simplicity and confidence? Although the Netherlands [...]
Sonia Pypaert on the opportunities for retailers How can AI enhance personal advice in specialist baby retail? The baby’s corner in Nazareth-De Pinte, Belgium, is exploring this question together with PXL University of Applied Sciences as part of a VLAIO TETRA project, using pushchairs and buggies as the first test category. ‘For us, AI [...]
‘You can come in through the back door later, if you like.’ I read the message in an email just before setting off. Not long afterwards, I drive onto the grounds of a beautiful farmhouse in the heart of the Frisian countryside. Remembering the email, I continue around the back and park the car. For [...]
The depth of a seat is important for both comfort and health. This applies to adults as well as children. A basic principle of ergonomics is that seat depth should always be designed around the smallest users. A seat that is slightly too short is preferable to one that is too deep, as illustrated in [...]
With 34 stores, a strong omnichannel strategy and a comprehensive product range, Prénatal has been a well-established name in the Dutch baby market for 67 years. Yet the retailer continues to evolve. From a new store concept and private-label brands to personal shopping evenings and a loyalty programme, everything revolves around supporting parents and [...]
Why more and more parents are choosing BeSafe BeSafe consistently strives to provide the safest possible solution. Its aim is to ensure that children travel as safely and comfortably as possible, while giving parents peace of mind whenever they are on the road. Safe travel and safe sleep in the car For newborn babies, [...]
KI ET LA: THE UNBREAKABLE SUNGLASSES Ki ET LA will introduce a range of fresh new colours next year for children from birth up to 12 years. The lenses offer 100% UVA/UVB protection and are category 3. Best of all, the sunglasses feature an unbreakable frame. Ki ET LA offers three different ranges: Fun [...]