Minimalist design and play come together in the new Miffy collection by Scoot & Ride. With the Miffy My First, Highwaykick 1 Push & Go and matching helmet, young children can safely explore the world through play.

Timeless appeal

The new Miffy collection combines Scoot & Ride’s innovative products with the timeless appeal of Miffy. Dick Bruna’s iconic creation – loved by generations of children and adults alike – is subtly featured on two different ride-ons and a helmet.

  • The Miffy My First is a clever 3-in-1 floor glider, push walker and ride-on for the youngest children. Designed for children aged 6 to 36 months, it encourages the development of motor skills through play. The strong, lightweight and shock-absorbing EPP material helps protect furniture from minor bumps, making it suitable for safe indoor use.
  • With the Highwaykick 1 Push & Go, children aged 1 to 5 can head outdoors and explore. The product can be used both as a balance bike and as a three-wheeled scooter.
  • A matching Miffy helmet in size XXS completes the set. Specially designed for the youngest Miffy fans, it features an easy-to-use magnetic buckle, an integrated LED light for increased visibility and an adjustable fit for optimal comfort and safety.

Innovative and sustainable

Driven by a passion for innovative products, Scoot & Ride aims to support children’s development through play without compromising on safety or sustainability. The belief that products with a long lifespan have a lower environmental impact plays an important role in this approach. That is why the brand focuses on three key pillars: functionality, high quality and repairability.

Functionality
By making products adjustable and combining multiple functions, Scoot & Ride designs products that can be used for years. The reversible base plate of the My First makes it easy to adapt the product to a child’s needs: from a gliding surface that provides extra stability during those first steps to rubber-coated wheels that allow little ones to move around without leaving marks on the floor. The base plate can also be used separately, allowing children to sit or lie on it and roll around.

The Highwaykick 1 Push & Go can be transformed from a ride-on into a scooter in seconds. Both the seat of the balance bike and the scooter’s handlebar are height-adjustable, allowing the product to adapt as the child grows. The included push bar can also be adjusted to three different heights. When using the push bar, footrests can be attached so children can sit comfortably while being pushed.

Quality and repairability
Carefully selected, high-quality materials give the products a long lifespan, making it easy to pass them on to another child. And if a component does become damaged, spare parts are available so the product can be repaired rather than replaced.

Simplicity and minimalism

Scoot & Ride products stand out for their minimalist design, with simplicity at their core. This understated aesthetic is a natural match for the work of Dick Bruna, whose distinctive style captures the essence of a character or object using just a few lines and a limited palette of bright colours. All products in the Miffy collection feature a subtle line illustration of Miffy.

The focus on simplicity is not only reflected in the design of the ride-ons, but also in their intuitive use. In just a few simple steps – and without the need for tools – the products can be transformed and adjusted to grow with the child.

The Miffy My First, Highwaykick 1 Push & Go and matching helmet are now available for retailers to order through Scoot & Ride.

Kind + Jugend: Scoot & Ride
Hall 10.1 | B040