Articles Baby Wereld magazine September 2026
Nominees Kind + Jugend Innovation Awards 2026
BabyWereld has been the leading trade media platform for the baby industry for 36 years. In addition to publishing our trade magazine, we have been organising the Baby Innovation Award in the Benelux for more [...]
Baby food grows, while nappies and baby care face pressure
NIQ monitors developments in the Dutch baby market, identifying trends and shifts across different product categories. In this edition, the focus is on developments in baby food, baby care and nappies. Over the past twelve [...]
Bo Jungle: growing together, every day
Growing up is full of small moments that suddenly turn into big milestones. The first bath, those first tentative attempts to explore the world, and then the stage when everything has to be done ‘all [...]
New brand from Chamo: Sense2Play
Children discover the world through all their senses. They touch, look, move, try again and come up with something new every time. This idea inspired Sense2Play, the new brand from Chamo BV. A collection of [...]
Baby carriers become lifestyle products
What do today’s parents expect? Babywearing is no longer a niche. Parents expect a baby carrier to be ergonomic and comfortable, but also easy to use and suited to their personal style. BabyWereld spoke [...]
Safe sleep starts with trust
When it comes to safe sleep, a good sleeping environment, clear guidelines and peace of mind for parents are essential. A baby monitor can never replace these basics, of course, but it does allow parents [...]
Puckababy’s new collection: Little Wonders
The most beautiful moments are often the smallest A walk together. A bird flying by. A tiny hand discovering something new. It is these little moments that make the first years with your baby so [...]
Car seat test 2026: major differences in safety and quality
How safe is a car seat in practice? The first Car Seat Test of 2026 once again reveals significant differences between models. Of the 26 car seats tested, six received a ‘good’ rating, while one [...]
‘Less is more’ when it comes to safe sleep
Safe sleep remains an important topic. While parents have access to information through an ever-growing number of channels, new sleep products continue to enter the market. BabyWereld speaks with Mieke Cotterink, child safety expert at [...]
Negenmaandenbeurs evolves with the needs of young families
More than 37,000 highly engaged, purchase-oriented visitors FROM 17 TO 20 FEBRUARY 2027, RAI AMSTERDAM WILL HOST THE 41ST EDITION OF NEGENMAANDENBEURS. ATTRACTING MORE THAN 37,000 VISITORS, IT REMAINS THE LARGEST CONSUMER EVENT IN [...]
SAFETY STARTS WITH EXPERT ADVICE
Parents have never had access to so much information. Every day, they receive advice through social media, webshops, healthcare professionals and specialist baby stores about what is best for their child. At the same [...]
How rising parental stress is changing the baby market
Nearly half of Dutch parents experience stress often or all the time. The State of Families 2026 shows that stress has become a structural part of family life. This presents the baby industry with a [...]
CAN AI MAKE BABY RETAIL EVEN MORE PERSONAL?
Sonia Pypaert on the opportunities for retailers How can AI enhance personal advice in specialist baby retail? The baby’s corner in Nazareth-De Pinte, Belgium, is exploring this question together with PXL University of Applied [...]
Sleep safe
‘You can come in through the back door later, if you like.’ I read the message in an email just before setting off. Not long afterwards, I drive onto the grounds of a beautiful farmhouse [...]
Seat depth: how deep should you go?
The depth of a seat is important for both comfort and health. This applies to adults as well as children. A basic principle of ergonomics is that seat depth should always be designed around the [...]
Prénatal continues to build for the future
With 34 stores, a strong omnichannel strategy and a comprehensive product range, Prénatal has been a well-established name in the Dutch baby market for 67 years. Yet the retailer continues to evolve. From a [...]
SAFE SLEEP: EVEN IN THE CAR!
Why more and more parents are choosing BeSafe BeSafe consistently strives to provide the safest possible solution. Its aim is to ensure that children travel as safely and comfortably as possible, while giving parents [...]
9x Product News
KI ET LA: THE UNBREAKABLE SUNGLASSES Ki ET LA will introduce a range of fresh new colours next year for children from birth up to 12 years. The lenses offer 100% UVA/UVB protection and [...]
Baby bedding: buying new remains the preferred choice as online shopping grows
A cradle or cot provides a safe and comfortable place for a baby to sleep after birth – and parents want to get it right. Most parents still prefer to buy baby bedding new, [...]
Miffy collection by Scoot & Ride grows with your child
Minimalist design and play come together in the new Miffy collection by Scoot & Ride. With the Miffy My First, Highwaykick 1 Push & Go and matching helmet, young children can safely explore the world [...]
New Mushie Toys: Discovering at Their Own Pace
Children don’t need complicated toys to keep them entertained for hours. Often, it is simple materials and open-ended play that spark their imagination the most. With this in mind, Mushie is expanding its toy [...]
Where have all the babies gone?
The decline in births is not a temporary dip, but the result of a fundamental change in our society. According to demographer Jan Latten, young people still want to have children, but housing shortages, economic uncertainty and changing relationships are making it increasingly difficult to fulfil that desire. What does this mean for an industry that depends on young families?